Posted on 04 Aug, 2019
Amorim’s new Tap Series uses NFC technology
The new range, called the Tap Series, uses NFC technology to include a microchip containing pre-recorded information, allowing consumers to “confirm the origin and authenticity” of the products.
The microchip holds information such as a serial number, production date and online links that provide exclusive details. NFC-enabled phones will be able to access additional information such as serving and mixing suggestions, product information, promotional campaigns and competitions.
The NFC microchip within the Tap Series also gives producers the opportunity to “develop innovative apps for their spirits”.
The microchip is said to provide a “far more reliable mechanism” than a QR code, which can be easily replicated.
Amorim said the industry faces “increased problems of counterfeiting” with high-tech solutions as the “best way to thwart this trend”.
Cork closures are already helping to tackle counterfeiting, since cork can’t be locally sourced in the markets where fake products have the highest market share.
Counterfeiting is a major problem in fast-expanding spirits markets, including parts of Eastern Europe, Asia, Latin America and Africa.