Many brands in various industries have been fighting counterfeit and inferior products with all their strength. However, this problem does not seem to be fundamentally resolved. On the contrary, all kinds of counterfeit and shoddy products emerge in an endless stream and are banned repeatedly.


As a leading brand in the home furnishing industry, Airland is the “hardest-hit area” that various counterfeit merchants are vying to imitate. For this reason, Airland has set up a special legal office and cooperated with several industry authorities and public security agencies to investigate and monitor in real time, investigate and deal with counterfeit sales, and greatly curb online and offline infringements.

Not only that, recently, Airland has also upgraded the smart anti-counterfeiting traceability system, and launched the RFID genuine product traceability black technology, which can not only achieve difficult anti-counterfeiting, but also reflect Airland’s determination to fight against counterfeiting and shoddy products and rectify the chaotic market.

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Use the New RFID Technology to Combat Piracy

RFID (radio frequency identification or radio frequency identification technology) is a kind of automatic identification technology. It uses radio frequency to carry out non-contact two-way data communication, and uses radio frequency to read and write recording media (electronic tags or radio frequency cards) to achieve identification.


Objectives and Purposes of Data Exchange. As a digital means, RFID technology is used in the field of anti-counterfeiting. It can enter product information into a small chip. Each chip has a corresponding unique serial number. Combining the chip label with the product becomes a unique product. identification.

Airland implants the RFID chip technology hidden inside the mattress, and only the exclusive equipment can be used to read the content of the chip, so as to prevent users and dealers from reading abnormally.

The anti-counterfeit traceability code system of the chip is stable, strong in encryption, easy to check the authenticity, difficult to imitate, high in cost, and can well protect the brand. In addition, the RFID chip also has the characteristics of wear resistance and compression resistance, and will not be deformed or invalidated due to high temperature, and the information can be permanently retained.

With the blessing of RFID chips, and Airland Mattress’s “quality ID card” – washing water label, each mattress is unique, realizing “one code for one item” and “one label for one item”. The management mode can effectively avoid being counterfeited.

The newly upgraded intelligent anti-counterfeiting traceability system allows every authentic product produced by Airland Mattress to be well documented, so that users who purchase products through formal channels can enjoy perfect after-sales service.

At the same time, Airland also appeals to consumers to purchase Airland products through formal channels such as officially authorized specialty stores and flagship stores, identify genuine products, and immediately report any counterfeit and shoddy products to protect their legitimate rights and interests.

The Advantages of the New RFID Technology Have

Enhanced security: The new RFID technology provides enhanced security features such as encryption and authentication, making it more difficult for counterfeiters to replicate or tamper with the RFID tags.

Real-time tracking: RFID tags can be read wirelessly, and the latest RFID technology can read these tags from a distance, which allows real-time tracking of products as they move through the supply chain. This tracking can help detect any unauthorized or suspicious activity, and prevent counterfeit products from entering the market.

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Cost-effective: The latest RFID anti-counterfeiting technology is cost-effective, as it can be integrated with existing manufacturing and logistics systems, and does not require significant infrastructure investments.

Improved traceability: RFID tags can store information about the product, including its origin, manufacturing date, and destination. This information can be accessed and verified throughout the supply chain, improving traceability and transparency.

Enhanced customer experience: With RFID technology, customers can easily authenticate the products they purchase, ensuring that they are genuine and not counterfeit. This can enhance the customer experience and build trust in the brand.

Overall, the latest RFID technology provides several advantages, including enhanced security, real-time tracking, cost-effectiveness, improved traceability, and an enhanced customer experience. These benefits make RFID technology an effective tool for preventing counterfeiting and protecting brands.

Summary and Outlook

The advent of the Internet of Things era will bring new changes to the anti-counterfeiting industry. In the era of the Internet of Things, RFID technology has become a new darling, and more and more companies have begun to use and promote this new technology.

In this transformation, enterprises should actively explore new technologies and new models of RFID product anti-counterfeiting, promote the development of the product anti-counterfeiting industry, and thus promote the development of the entire product consumption field. RFID electronic anti-counterfeiting labels will bring consumers more information and a better shopping experience.

Newbega Company is a professional RFID product manufacturer and solution provider. The products are sold well at home and abroad. We have professional engineers, a large-scale factory, and the price has a significant advantage. If you have needs, you can always click the button below to get in touch with us.

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