Now, casinos have also begun to use high-tech systems and RFID casino chips for precise marketing. As one of the largest casinos in Asia, Macau casino operators have begun to use high technology, deploy artificial intelligence (AI), facial recognition technology and radio frequency identification (RFID) chips, and use hidden cameras to monitor every move of gamblers All under control.

rfid casino chips

According to a Los Angeles Times report, Macau casinos now use AI and algorithms to analyze gambler behavior to assess who is the cash cow in the eyes of the dealer. The more risky the gambler, the higher the probability of losing, and the more casino profits.

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Application of RFID technology in the gambling industry

RFID (Radio Frequency Identification) technology is an automatic identification technology based on radio waves, which can read wireless and write information on labels, and is widely used in logistics, retail, medical and other fields. However, in recent years, the application of RFID technology in the gaming industry has also attracted more and more attention and attention.

rfid chips

In the gaming industry, RFID technology is mainly used to realize chip identification and management. Taking Macau as an example, RFID technology has been widely used in the chip management system in casinos. In traditional casinos, the chips are manually checked, which is prone to misjudgment and no operation.

And RFID technology can implant an RFID chip on each chip, and automatically identify the denomination, quantity, holder and other information of the chip through the card reader, so as to realize the automatic identification and management of the chip.

In addition, RFID technology can also be used in the gaming industry to achieve table monitoring and security management. By arranging RFID readers and tags on the gaming table, the player’s betting situation and winning or losing situation can be monitored in real time to avoid cheating. At the same time, RFID technology can also be used in combination with other monitoring equipment to realize all-round monitoring and management of the entire casino.

Not only that, the application of RFID technology in the gaming industry can also be extended to gambling equipment management and transportation safety. Taking Macau as an example, RFID technology has been applied to the management and monitoring of gambling equipment.

By installing RFID tags on the gambling equipment, real-time management and monitoring of the gambling equipment can be realized, and the loss and damage of the gambling equipment can be avoided.

Use AI and RFID casino chips to distinguish between true and false gamblers

The casino uses a facial recognition system from German surveillance provider Dallmeier Electronic to identify when valuable customers enter or sit at which gaming tables. After the system notifies the floor manager in real time, the staff quickly goes to the service. If the gambler has enough money and can continue to place bets, the casino will provide free meals or accommodation discounts to entertain VIPs.

AI technology

According to people familiar with the matter, international entertainment and gaming groups such as Sands and MGM have installed hidden cameras and face recognition systems in large casinos in Macau, but Wynn Macau, Galaxy Entertainment and Melco Crown Entertainment are cooperating with Suppliers discuss whether to follow up on these new technologies, while building customer databases and offering gambler portfolios.

It is not uncommon for casinos to have security surveillance cameras to prevent illegal activities, and the RFID chip chips used in Las Vegas casinos in the United States, even if the chips are stolen, they will become invalid immediately. But now the technology of monitoring gamblers has gone a step further, and new technology helps casinos build a complete customer database.

In addition to casinos in Macau and Las Vegas in the United States, some groups intend to use RFID chips to understand customers in large resort casinos in Vietnam.

Futurism reported that although different companies have different research and development technologies, gamblers’ betting behavior is tracked through cameras and RFID poker chips, and thousands of gamblers’ information is stored in a centralized database to create personal risk information.

In addition, casino operators can provide some plans for each gambler and formulate multiple combinations to attract customers, such as according to betting amount, betting behavior, risk preference, residence time, win-loss ratio, and whether there has been fraudulent behavior in the past.

Summary

In general, the application of RFID technology in the gaming industry has achieved certain results and progress, effectively improving the operational efficiency and safety level of the gaming industry. However, the application of RFID technology in the gaming industry still faces some challenges and difficulties, such as technical cost, data security and privacy protection.

high-tech systems

Therefore, gaming companies need to constantly explore and innovate, adopt effective management measures and technical means, and continuously improve the overall development level and service quality of the gaming industry.

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