Warner Bros. and Imagine Exhibitions’ Harry Potter: The Exhibitio will open a new immersive experience in Macau. It is reported that this exhibition will provide a unique experience through the use of RFID wristbands – from the location on the Marauder’s map to making potions and playing Quidditch. Centered around UHF RFID wristbands worn by visitors, the solution allows visitors to experience the “magic” of the event by initiating specific experiences based on each wearer’s interests. The technology is provided by Stark RFID.

rfid system

Macau will become the newest exhibition venue after New York, Paris and Barcelona. According to the company’s president and CEO, Tom Zaller, at each exhibit venue, RFID helps differentiate exhibits from other experiences. Atlanta-based Imagine Exhibitions has produced more than 40 unique exhibits worldwide, including museums, science centers, zoos, integrated resorts and non-traditional venues, and has designed traveling exhibits and permanent displays.

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Combination of Harry Potter and RFID Wristbands

Harry Potter: The Exhibition, a behind-the-scenes tour experience the company is calling, launches in February 2022 with four venues touring around the world. The exhibition covers the Harry Potter films and stories, as well as its spinoff, the Fantastic Beasts series. It is designed to take visitors through the world of Harry Potter and create a unique experience for each visitor based on their experience needs. As visitors experience the exhibition, they will discover surprises and have the opportunity to interact with magical environments.

harry potter

Harry Potter: The Exhibition focuses primarily on original props and costumes from the Harry Potter and Fantastic Beasts films. Each visitor can choose their virtual wand and Patronus, choose the Hogwarts “house” to represent them, and begin their journey through the wizarding world of Harry Potter. The challenge for Imagine Exhibitions and Stark RFID was to create a technology-rich exhibit that presented the world of Harry Potter in a seamless and accessible manner.

How does the RFID system work?

Visitors receive an RFID wristband that allows them to move freely from room to room within the exhibit. Each time a visitor taps their wristband against a card reader, it unlocks interactive displays and a personalized experience, Zaller said. And our goal is to provide a personalized experience, and we choose to use RFID technology to achieve this goal.

When visitors arrive at the scene and purchase tickets, each guest in the park will get a wristband with a built-in UHF RFID tag encoded with a unique ID number. These tag IDs can be linked in the back-end software to information provided by ticket buyers, such as their name, email address, and a photo taken on-site. As visitors enter the exhibit, they can begin tapping their wristbands at designated locations.

The first room provides an overview of the overall experience, revisiting all the great moments from the Harry Potter stories in the form of large-screen media presentations. In addition, the wristband can also be used to personalize the game. “We wanted the technology to fit in behind the scenes,” Zahler explained, with card readers built into boxes on the walls. He said there were few instructions, other than asking visitors to tap the box with their wristband.

The second room is related to the “naughty map”. Visitors will encounter a giant digital map made up of floor-to-ceiling screens that play a video of the map. “All of a sudden,” says Zahler, “you’ll see your name floating on the naughty map,” creating a moment of surprise and delight for visitors. Another area focuses on the four houses from the Harry Potter films: Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Players can earn points and interact with each academy with the touch of a wristband.

In addition, visitors can interact with the camera and see themselves wearing a magic digital sorting hat – in the film and novel, the hat will assign each student to the class they belong to based on their strengths and personalities. college. At the end of the exhibition, visitors will see a leaderboard showing which academy has earned the most points that day. As each guest leaves the exhibit, the content of their visit will be sent to their email address at the touch of an RFID reader.

Keep RFID Solutions Simple

“From the beginning, one of our goals was to make [the exhibition] an event that anyone could participate in,” Zaarer said. The exhibit’s designers tested HF RFID technology, but they needed longer read ranges and more sensitive reads. He recalls that UHF technology was “more consistent, more reliable, and able to handle a lot of traffic” in our application.

rfid wristbands

By design, Zaler said, UHF wristbands are only read at close range to prevent data overflow when a large number of people pass through an area. While UHF technology typically has a range of up to 15 meters (49.2 feet) in some environments, the read distance from a wristband is limited by the fact that the tag is attached to a person’s wristband, which reduces the transmission distance due to the high amount of moisture in the human body relatively short.

As Harry Potter: The Exhibition rolls out globally, the technology’s capabilities continue to evolve. Users can now select their preferred language when entering the exhibit. For example, French speakers can access French content with every tap of the wristband. Due to the multitude of visitors visiting the exhibition grounds, and some experiences growing in size to accommodate large audiences, each point of interaction required its own RFID reader.

In this way, visitors can interact with the system at the same time and still get a personalized experience. There are a total of 85 card readers at each venue, including self-service kiosks at the entrances as well as reading points throughout the facility. In addition, RFID technology can manage the movement of guests, collecting information such as how long they spend at each point of interaction. The exhibition’s operations team can then use the data collected to better monitor and manage visitor flow.

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